Bottling Tacoma - CK Announces Taroma

In a surprise announcement this morning, Calvin Klein revealed the newest fragrance to be released by the fashion designer: Taroma CK. The name is a “portmanteau word” of Tacoma and aroma.

Unlike popular CK One, a product considered to be a unisex fragrance, Taroma will be marketed exclusively to men. “So many middle-class American men work the daily grind at an office that they’ve lost touch,” said Klein. “Taroma CK gives these men the opportunity to come home and feel like they’ve just put in a long day on the construction site.”

Speaking at a press conference in Tacoma, Klein announced the new fragrance had “a robust masculine scent.” The scent is practically indescribable, with vague whiffs of sweat, sulfur, and smog mixed in with a general smoky residue.

Calvin Klein announced the product on the Tacoma tideflats at the new Taroma CK factory. A tour of the facility revealed little hardware, however. The open-aired facility is designed to allow workers to easily bag air samples rich with the Tacoma aroma in large Zip-Loc sacks that are then compressed into the branded Taroma bottles.

Klein expected sales of Taroma CK to do well around the world, even in Tacoma. “The way I see it, the whole city used to wear the scent,” said Klein. “But since the cleanup of the paper mills, the scent has become so diffuse people rarely smell it in Tacoma. Concentrating the Tacoma aroma and bottling the scent will be like stepping back in time for locals. Taroma CK will bring back fond memories of necking with high school sweethearts and swooning over the Beatles. It’s like we’re bottling nostalgia.”

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